Performance of Top News and Magazines Apps in New Zealand Q2 2025

During the second quarter of 2025, the top news and magazine applications in New Zealand showed varied performance across key metrics such as downloads, revenue, and active users. Here's a closer look at the trends for each app based on Sensor Tower data.

X (Formerly Twitter) from X Corp. experienced a fluctuating weekly revenue, peaking at approximately $5.7K in mid-April. Downloads saw a gradual decline from 2.5K at the start of the quarter to around 1.9K by the end of June. Active users also decreased from 154.9K to 132.1K over the same period.

Substack showed modest revenue growth, with a notable peak of $56 in mid-May. The app's downloads remained relatively stable, hovering around 1K to 1.5K weekly. Active users increased significantly, reaching 17.8K in mid-June from an initial 10.9K.

Stuff.co.nz maintained a consistent download pattern, with numbers ranging from 380 to 893 weekly. The active user base showed an upward trend, climbing from 59.5K to 65.4K by the end of the quarter.

BBC: World News & Stories experienced varied download figures, with a peak of 997 in late June. Active users saw a slight decline from 18.3K to 15.4K throughout the quarter.

Lastly, RNZ downloads fluctuated between 472 and 749 weekly. Active users showed a slight upward trend, ending the quarter at 18.5K from an initial 17.9K.

For further insights and detailed analytics, Sensor Tower provides comprehensive data on app performance across various regions and categories.